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Your tasks:

As Brand Activation Manager Europe & Middle East, you will be responsible for the strategic planning, implementation and performance of marketing and brand activation activities across the region. You will translate global priorities into impactful regional programs that strengthen brand awareness, customer engagement and demand generation. In this role, you will manage regional budgets, lead team members and external partners, and ensure a consistent brand experience aligned with our commercial objectives.

  • Regional marketing strategy: You will develop and execute regional marketing plans aligned with our business objectives across Europe and the Middle East and translate global marketing priorities into effective regional activation strategies.
  • Campaigns & brand activation: You will plan and deliver integrated marketing campaigns across relevant channels, driving brand awareness, customer engagement and demand generation.
  • Brand consistency: You will ensure consistent brand positioning and messaging across all customer touchpoints and oversee the development of regional marketing assets, promotional materials and sales enablement content.
  • Events & trade fairs: You will lead the regional events strategy, including international trade fairs, customer events and strategic industry engagements, creating high-impact customer experiences that support our commercial objectives.
  • Digital marketing: You will oversee paid media, social media and content marketing activities and use performance data and insights to continuously optimize regional marketing initiatives.
  • Budget & performance management: You will manage regional marketing budgets, forecasts and resource allocation, monitor agreed KPIs and ensure an effective return on marketing investment.
  • Team leadership: You will lead and develop the regional marketing team and coordinate agencies, suppliers and other external service providers.
  • Cross-functional collaboration: You will work closely with Sales, Product Management, R&D, HR and Global Marketing & Communications to align regional market requirements with the global strategy.
  • Regional representation: You will act as the key regional marketing representative for Europe and the Middle East and identify opportunities to strengthen our brand presence and market performance.

Your skills:

With this knowledge you will strengthen our team

  • Bachelor's or Master's degree in Business Administration, Marketing, Communication Studies, Event Management or a comparable discipline. Alternatively, you have completed a commercial apprenticeship specializing in marketing or communications
  • Relevant professional experience in marketing, branding or communications, ideally with responsibility for campaign management, events and budget control
  • Experience with digital and traditional marketing channels, including social media, content marketing, paid media and print media
  • In-depth knowledge of brand activation, integrated campaign management, digital marketing, event and trade fair organization, and budget management
  • Experience in leading marketing projects and working with international teams and external service providers
  • Strong project management and organizational skills, with the ability to manage multiple initiatives while maintaining a focus on deadlines, budgets and quality
  • A high degree of personal responsibility, strategic thinking, initiative and a results-oriented approach
  • Strong communication skills, intercultural competence and the ability to collaborate effectively with different functions and stakeholders
  • Fluent in both English and German

What we offer:

You can look forward to a secure job with an internationally successful company that is at the cutting edge of refrigeration and air conditioning technology.

  • An open corporate culture and a dynamic and challenging environment
  • Exciting projects with creative freedom, short decision-making paths and strong team spirit
  • Flexible working hours and the option to work in a hybrid model
  • A dedicated and supportive team that values collaboration
  • An attractive remuneration package with capital-forming benefits, Christmas and holiday bonuses, 30 days' holiday and a company pension scheme
  • Corporate benefits with various providers in the car, travel, leisure and sports categories and much more
  • Access to fitness, sports and health facilities and fitness apps through our cooperation partner EGYM Wellpass
  • Company bike leasing via our partner Bikeleasing

Have we sparked your interest?

Then we’d love to receiving your application via our application system. Your data will of course be treated confidentially.

If you have any questions, please contact Kağan Brinkwirth: kagan.brinkwirth@guentner.com

 
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Contact person

Kagan Brinkwirth Recruiter